Execute walks you through how to quickly turn inspiration and ideas into real tangible products. It's a practical guide to shipping, and shipping fast. Its purpose is to inspire you to create, not just dream.
The book itself was completed in just 8 days, from initial idea to the hands of the printer. We knew if we were going to make a book about executing on ideas quickly, the book itself had to serve as an example.
As if Drew's work wasn't inspirational enough, Execute reminds us of our own inertia while he's busy turning another vague idea into a real project, practically overnight. Josh has done a great job translating Drew's work philosophy into a set of actionable methods and principles. Execute serves not just as a call to action, it's a testament to a new breed of designers and developers that can proudly and rightfully declare "I shipped it!"
Eye-opening, inspiring, and further proof that web folk do in fact love paper.
Holy moly, this book is great! It's well written, it's beautifully designed, and it eats it's own dog food. That last point alone would be enough to make this book better than 90% of what's out there. You know how easy it is to tell a friend what to do without doing all the things you know you need to do? Yeah, me too. You know what's actually valuable? Doing what you know you need to do.